With an end goal to think of more approaches to incorporate Snapchat into the music business, Snapchat Lenses are picking up footing among musicians. Snapchat wants to enable artists to make modified AR lenses. Amid the Midem Music Conference in Cannes, Snapchat’s Vice President Ben Scherwin said that he “looks at Snap in a lot of the ways I’d look at MTV. Snap feels the same as MTV did in the ‘90s.”
Scherwin’s comparison is for the most part because of Snapchat’s young user statistic. But on the other hand he’s seen prominent performers utilizing the application to introduce themselves all the more personally to their fans. He expressed that in the wake of watching artists utilize the service to converse with fans, the organization is presently working all the more intimately with record organizations to enable artists to utilize Snapchat’s enlarged reality Lenses to get the message out about new music.
“Very early on we saw that artists like Ariana Grande, Calvin Harris and DJ Khaled were using Snapchat to connect with their fans in a very personal way,” said Sherwin during the conference. “If we can highlight a couple of songs every week and make them available to our users then we can really make an impact.”
Snapchat executives understood their organization had a characteristic segue to wind up more involved with the music business.
Scherwin noticed that Drake came to Snapchat a while back, inquiring as to whether the organization could make custom Geofilters for his visit. DJ Snake launched the online networking stage’s first artist sticker pack in November 2017.
Snapchat’s next enormous objective with music artists is to enable them to make specially expanded reality lenses. Clients can make their own AR Lenses at Snapchat’s Lens Studio, and specialists have been using the element, including British vocalist Yungblud. His Lenses played amid Scherwin’s Midem keynote with Neil Jacobson, leader of Geffen Records.
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