Starting and running a retail store, as tempting and lucrative as it can be, is also rather difficult. You have to find your niche, have a great business plan, register, get all the licenses, find a location, and do many more things to ensure you even have a chance at success. And, that’s only the beginning. Get more info on how to do the beginning properly.
If you’re not at the beginning anymore, you shouldn’t think that the hard work is done. Sure, you’ll enter a sort of a routine and you’ll have a much better grip on things, but you’ll notice some changes are in order from time to time. When the workflow gets stale or when you notice a decrease in foot visits, you’ll realize that it’s time to spruce things up a bit. Sprucing up can be done through remodeling or resetting.
Those two terms, i.e. store remodel and store reset, are often mixed up, even by the pros in the retail world. If you’re thinking of making changes, though, you’ll want to know exactly which one of these two things you want, and you’ll learn that only by first understanding what both of the terms entail. I’ll give you a clear explanation below, as well as help you figure out what you need to do next, reset or remodel.
What Is Reset?
A reset is essentially a set of changes that will be carefully carried out in order to have your store look more presentable and more “shoppable”, so to speak. While it is up to the product designers to ensure that their goods are marketable, it is up to you, the retailer, to ensure that the product is properly seen, easily accessible, and thus bought. A reset will help you rearrange all your existing fixtures, standalone units, shelves, and merchandise, so as to make your store more easily navigated.
Get ideas on how to refresh your retail business: https://talk-retail.co.uk/4-ways-to-refresh-your-retail-business/
By making the store more easily navigated, you’ll also make it more appealing to the customers, which is bound to lead to an increase in sales. If you have issues with your inventory turnover, then this could also be a great tactic for you. Make sure to plan the reset in advance, though, and ensure that you’re maximizing the potential of your store. Every brand is different and proper consideration will have to be made in an effort of maximizing said potential.
What Is Remodel?
Store remodeling, on the other hand, is a completely different and more complicated, and time-consuming process. People often confuse these two concepts, so it’s time to get to the bottom of it. Instead of using materials that already exist to re-envision the space and create certain store highlights and hot spots, which is what’s done with resets, remodeling consists of making structural and architectural changes to the actual space. This is basically a complete transformation that can involve knocking down walls, building new areas, and doing many more things that essentially lead you toward getting a completely new store.
While reset aims at using the existing materials to create a space that will feel and look brand new, remodeling serves to actually create a brand new space. It is far more expensive than the first option, and it is generally not a good short-term solution for the troubles you may be having with foot traffic and with inventory turnover. Remodeling can be quite impressive, but it can also cost a lot. Reset, however, is the more cost-effective option that can produce the same wow factor that you’ve been looking for.
Which One Should You Do?
The difference between store reset vs store remodel is clear to you now, and you’re trying to determine which one you need. Well, that’s a question that only you can answer, but here’s what I would say. Wasting money on complete remodels only to impress your customers is unnecessary when you can impress them just as easily with a reset that can be done in around 24 hours and that will cost a lot less. Naturally, if there are structural and architectural issues in your store that are impacting your business, then remodeling could be the best thing for you. Resets, however, are there for anything else.
How To Do It?
You don’t have to come up with all the amazing ideas and implement the changes all on your own. In fact, you shouldn’t. There are professionals who are skilled at not only re-envisioning the space you have and coming up with ideas, but also at implementing all the necessary changes and turning your store into a highly appealing one that will impress your customers. So, you have to find the best pros and let them carry out their ideas with the aim of refreshing and improving your space.
Alexia is the author at Research Snipers covering all technology news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and More.
