The Apple subsidiary Beats now also sells USB cables

Beats extends its portfolio with “send” charging cables in different colors and designs. Although these do not offer top technical performance, it scores with their braided design and the color selection, which fits other beats products.

Beats gets into the cable business

Beats, the audio brand belonging to Apple, has expanded its product range and now also offers its own charging cable. The new beats cables are available in various versions: USB-C to USB-C, USB-A for USB-C and USB-C Lightning.

In terms of price, the cables start at $ 18.99 (around 17 euros) per piece and are available in two lengths-a standard version with 1.5 meters and a compact 20-centimeter variant for on the go. What particularly distinguishes the new cables is their braided design, which not only ensures a high -quality appearance, but should also prevent complications.

The color palette includes Bolt Black, Surge Stone, Nitro Navy and Rapid Red, whereby not all colors are available for every cable type. For users who need several cables, Beats also offers 2-packs for $ 34.99 (about 31 euros), but only in black. Advertising spot for the new USB cables Beats Charging Cables

How to get on the Beats website can read (via 9to5mac), support the USB-C-USB-C cable charging services of up to 60 watts, while the USB-A-to-USB-C variants deliver a maximum of 15 watts. However, users have to cut back on the data transmission rates-all cables are unfortunately limited to USB 2.0 speeds, which only corresponds to 480 Mbit/s.

The USB-C-Zu-Lightning cables support fast charging for compatible iPhones and iPads, although beats does not make any precise wattes. It is particularly interesting that beats with the USB-A-to-USB-C cable closes a gap in the Apple range. Despite the years of transition to USB-C, Apple has never offered its own USB-A-to-USB-C cable.

Expansion of the product range

The introduction of the charging cables follows the entry of beats into the market for iPhone covers last year. The brand seems to continue its strategy to expand the product portfolio beyond headphones and speakers. The cables can now be ordered online and will also be available in Apple Stores from April 17, 2025.