Tinder to Launch Feature for Women to Message First
Tinder—the dating app is expected to launch a setting that would make it possible for women to only interact with men they choose to message first. The move has long been the factor of differentiation between Tinder and Bumble.
Tinder’s parent firm Match Group’s spokesperson confirmed about the plans to CNN on Wednesday.
Mandy Ginsberg—the CEO of Match Group told that the Tinder setting is not any reaction or something to any competitor or whatsoever.
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She said that being a woman CEO running the firm that affects the lives of millions of women worldwide, is a big responsibility for her and for the field she is extremely and specifically obsessive about.
Ginsberg added that we make products for everyone, no matter where they are with the intention to consistently be creative and deliver products and features that address the requirements and needs of the men and of course women who are looking forward to meeting someone new.
Tinder and Bumble have long been in competition. Back in 2012, Whitney Wolfe Herd—co-founder of Tinder left the firm for starting a much friendlier female alternative after being suspected of sexual harassment and discrimination. The case was settled, and Whitney Wolfe Herd went on and launched Bumble.
Bumble incorporates the use of swipe-to-Like model—famous on Tinder for single people to connect—but it was incorporated with a twist which was that the women only had the power to start a connection once two people are in mutual likeness with each other on the social platform.
Bumble has emerged and has grown as a strong competitor. It was also in reports that Bumble even turned down the offer of Match Group to acquire it.
Wolfe Herd released a statement on Wednesday which was in support of the addition in Tinder’s app and said that Bumble appraises any firm that makes business decisions for empowering women.
It could not be said with clarity that when this Tinder feature would roll out, however, it could possibly appear within other Match Group portfolio firms as per the company, which includes Plenty of Fish, OkCupid and Match.com.
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