The world of applications is blooming and growing by the day. Popular app stores are currently inundated with requests from app owners that want to publish their digital products and start getting ROI. You also might be eager to hop on the bandwagon and create a jaw-dropping application that will be no inferior to Uber, Pokémon Go, and others of their ilk. You even might have chosen a great app development agency that can help you realize your creative vision in an effective mobile application. But what if you turn out to lack this creative vision? What if you find yourself unable to come up with a decent enough idea, which can be subsequently turned into a useful application?
Today, lots of people are beating their brains out trying to hit the ‘app idea jackpot.’ But as with any ideation process, spawning a worthwhile app idea is a very laborious and time-consuming undertaking. Still, if you’re set on creating a new profitable application and publishing it on your favorite platform, nothing should hold you back. Below are some simple tips that will help you brainstorm more effectively and hit on the right app idea.
Don’t Make Money Your Priority
The majority of people eager to build their own app are dreaming of untold wealth their product will bring once it goes live. Of course, it’s quite normal to expect that your effort, time, and money invested in app building will pay off in the long run and you’ll finally start profiting from your venture. That being said, you shouldn’t let the thirst for riches dominate, at least not until your app ideas have fully crystallized.
The most successful applications help people improve their lives and/or solve certain problems. So, if the only purpose with which you embark on your app development quest is money-making, the odds are high that you’ll fail. Instead, focus on the problem your app will solve or the value it will provide. The more formidable the value, the more potential users your app will attract. If you’re planning to pitch your idea to investors, don’t fix on monetization and profits. Take care to come up with a viable idea and a proof of concept to back it up with.
Learn from the Best
As we’ve noted earlier, the mobile application market has seen hundreds of apps whose success still reverberates. If you’re at a loss to know where to look for inspiration, check out the apps that not only brought their developers fame and fortune, but also made people’s lives easier, more comfortable, and fun. You can start by looking at the biggest players in their segments like Facebook, Snapchat, Uber, Angry Birds, and the like. There is no need to create the exact copy of an existing app. Who needs another Facebook or Pokémon Go. Nevertheless, you can take note of their underlying concepts and strategies and possibly find a novel interpretation for them.
Devote some time to brainstorming your app ideas. There is no need to think up something fascinating, sophisticated, or hitherto unthought-of. Just think of the spheres that are attractive to you and try to imagine how you could possibly revolutionize them with your app. Try to be realistic when conceiving your ideas. Don’t aim to build a grandiose product packed with tons of advanced features. Instead, think of a simple app capable of solving a problem with a bare minimum of features available. You also want to pitch on the idea for which creating a minimum viable product will be the simplest and quickest.
Look into the Future
Try to envision the future of your application. Will you be able to scale it and add more features over time? What strategies can be employed to market your end product and make it popular with a wider audience? Ideally, your application should be able to satisfy your users’ long-term needs and thus be future-proof. This may involve more brainstorming and testing. Yet, your efforts will pay off in the long run.
Research Once you narrow down your list of ideas to just a handful of options, make sure to conduct thorough research. No matter how original and innovative your idea may appear, chances are lots of people out there have already converted similar ideas into a reality. With this in mind, you need to make sure your idea is viable and thus worth giving a shot at. Strong research lies at the heart of a deeper understanding of the market you’re planning to enter with your app, as well as an assessment of possible risks associated with app development.
Brian is the news author at Research Snipers which mainly covers Technology News, Microsoft News, Google News, Facebook, Apple, Huawei, Xiaomi, and other tech news.