With Google’s new Chrome functionality, third-party cookies will no longer be accepted

A few months ago, we learned about Google’s future plans to get rid of third-party cookies. Reportedly, the company detailed how, in 2024, it will deal with third-party cookies in the Chrome browser. Well, the company is going to test a new privacy feature for Chrome concerning third-party cookies. Google has revealed that it will start testing a feature known as “Tracking Protection” as part of its Privacy Sandbox program to gradually phase out third-party cookies. Reportedly, the new feature won’t allow websites to track user’s activity on the internet by accessing third-party cookies.

The company will begin testing the new feature on January 4, 2024. Given the fact that it will be experimental, Tracking Protection won’t be presented to everybody. According to the company, the feature will be accessible to only 1% of Chrome users across the globe. The tech giant continues, saying that, subject to competition concerns raised by the UK’s Competition and Markets Authority, it intends to phase out third-party cookies for everyone by the second half of 2024, specifically Q3 2024.

The company states that 1% of users will be chosen randomly. The user who gets the chance to use the new feature will be notified when the feature arrives. It will be notified within Chrome on a desktop or on Android. Users won’t be required to enable the Tracking Protection feature since it will be turned on by default.

Users can temporarily enable cookies on websites that don’t work without these cookies by heading to the address bar and clicking on the eye icon presented on the right side. Once the icon is clicked. A dialog box will open that will ask users to activate or deactivate the feature. In order to ensure that the websites that use third-party cookies work properly, they can request additional time to make necessary changes, as mentioned by Google in October’s blog post. There is a time restriction on how long these websites may make the required modifications, though.