Bluesky Introduces Major Updates: Longer Videos, Better Spam Protection, and Enhanced User Control

Bluesky, the decentralized social media platform, has rolled out some impressive updates with version 1.99, aiming to improve user experience and compete with larger platforms like X (formerly Twitter) and Threads. Here’s what you need to know about these updates and how they could shape the future of social media.

Longer Videos Are Here

Bluesky has increased its video upload limit to three minutes, a leap from the previous 60-second cap. This change brings it closer to the video capabilities of its competitors—X allows users without paid accounts to upload videos up to two minutes and 20 seconds, while Threads supports up to five-minute videos. With this update, creators and users have more flexibility to share engaging content, opening up new possibilities for the platform.

Improved Spam Protection in DMs

Direct messaging is getting a much-needed boost with a new inbox management system. Messages from unknown users will now appear in a separate “chat requests” section, displayed as a banner at the top of the inbox. Users can easily accept or reject these requests, making it simpler to filter out spam. This feature mirrors the “Message Requests” system on X and even highlights if the sender is followed by someone the user knows. These improvements aim to enhance message quality and reduce unwanted communications.

Enhanced Moderation and User Experience

Bluesky has made it easier to mute accounts with a new “Mute account” option, accessible directly from a post’s three-dot menu. This eliminates the need to visit the user’s profile, saving time and streamlining moderation. The platform has also optimized the moderation reporting process and improved the web layout for tablets.

One of Bluesky’s standout features remains its “algorithm marketplace,” allowing users to choose from different algorithmic feeds or even create their own. This level of personalization provides users with greater control over their social media experience.

Growing User Base

Bluesky is steadily gaining traction, with nearly 33 million active users as reported by Engadget. While this number still falls short of Threads’ user base, it reflects significant growth for the decentralized platform.

“Billionaire-Proof” Social Media

During a keynote at SXSW, Bluesky CEO Jay Graber highlighted the platform’s unique positioning. Graber described Bluesky as “billionaire-proof,” emphasizing its decentralized nature.

“If a billionaire were to buy or take over Bluesky, or if I decided tomorrow to make changes that people really don’t like, they could branch off and switch to another application.” – Jay Graber, Bluesky CEO

Bluesky’s structure as a benefit corporation allows it to prioritize the common good over shareholder profits. The platform also offers domain-based handles, enabling users to verify their accounts by proving ownership of a domain. This commitment to openness and decentralization ensures users always have the option to switch applications while staying connected to the same network.

Looking Ahead: Business Model and AI Integration

Bluesky is exploring future revenue options, including subscriptions and paid developer services. However, Graber has made it clear that advertising won’t be part of the platform’s business model. Instead, Bluesky is considering a “marketplace” for features like moderation services or custom feeds, where the company may earn a commission.

On the AI front, Bluesky is working with partners to develop a framework that ensures users can consent to how their data is used in generative AI. This approach highlights the platform’s commitment to transparency and accountability in the digital age.

Bluesky’s latest updates not only enhance its usability but also reinforce its position as a decentralized alternative to traditional social media platforms. With innovative features and a user-first approach, Bluesky is carving out a unique space in the social media landscape.