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Google collaborating with Samsung to bring enhanced messaging to Android

In order to offer enhanced smartphone messaging experience to Android users, Google has started collaborating with Samsung as part of their industry initiative towards global Rich Communication Services (RCS).

The collaboration will allow Android messages and Samsung messages to work seamlessly together with RCS messaging. This will enable several features including the ability to chat over WiFi, see typing indicators, create rich group chats, and read receipts just like WhatsApp, and obviously share high-res photos and videos across the platforms, Google said in a blog post.

As part of this collaboration, Samsung is set to bring RCS features to its existing product line starting from Galaxy S8 and S8 plus, however, the new smartphones from Samsung will natively support RCS messaging.

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Google said it will start services with a set of carriers that have already launched or in a process of launching RCS services. The users would be able to enjoy rich chats with both Samsung and Android messages.

EVP and Head of Product & Services Innovation Team, Mobile Communications Business at Samsung Electronics, Patrick Chomet said, “By furthering our robust partnership with Google, we will bring a richer messaging experience to our customers, letting them seamlessly chat with their friends and family across messaging platforms. This collaboration will help further the industry’s momentum toward advanced messaging and global RCS coverage.

Google has informed developers and brands which create RCS Business Messaging based on (GSMA Universal Profile 2.0) using Google or Samsung messaging (MaaP) services would be able to reach both users at Android messages and Samsung messages, it will allow them to offer richer business messaging to many more users.

The collaboration will also streamline the adoption and global availability of RCS which will enable the enhanced messaging experience across the Android ecosystem.

Mark Goodman

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