Despite the ongoing coronavirus pandemic, Google is investing in local retail and opening its first store in New York. Starting in the summer, the company will not only sell its own hardware here but also offer various services in the style of the Apple Store.
Instead of the “store-in-store” concept that is otherwise common for Google, the US search engine company is now officially entering the retail sector. After various attempts in the Soho district or the metropolis of Chicago, the local Google Store in New York’s Chelsea (Manhattan) district is the group’s first own store. According to Google, the choice of location was made quickly. The company has been based in Chelsea with its US east coast headquarters for years and, according to its own statements, employs over 11,000 people here.
Similar to the stores of its competitor Apple, Google will not only offer its own hardware in New York, such as Pixel smartphones, Nest speakers, and Chromebooks but also corresponding support. “We will have experts on-site to help visitors get the most out of their device, for example, troubleshooting, repairing a cracked pixel display, or installing it.” In addition, there is talk of various how-to workshops that will take place over the course of the year.
The doors of the first local Google Store are to be opened in the summer. And that in the middle of the Covid-19 pandemic. An official blog post says, “Masks, hand sanitizing, and spacing will be required in the Google Store and we will be cleaning all areas several times a day. The number of guests inside will be limited to ensure that our customers are comfortable Feel safe while shopping. There will also be easy pick-up options. ” The exact date of the store opening is not yet known.
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