Is Microsoft losing out to Google in the race for the best artificial intelligence? The software company suffers from low acceptance of its countless copilot assistants and is now planning a super app as a central lifeline.
According to an insider report, Microsoft is developing a so-called super app to combine the currently numerous, isolated copilot assistants in its own portfolio. The software company is responding to frustration among customers who want a central point of contact for AI tools. Jacob Andreou leads the project under the internal motto “Delivering one Copilot”. The manager who was previously responsible for growth at Snap is supposed to bring together the separate worlds of private users and business customers. His experience with consumer apps will help create an intuitive platform.
The new application is intended to bundle the regular chatbot, GitHub Copilot as well as tools such as Autopilot and Scout. How Fortune Citing Insider, the release is scheduled for late summer 2026. However, the platform will not yet be presented at the upcoming Build developer conference in San Francisco.
A switching function is planned that will allow users to seamlessly switch between private and business profiles for Microsoft 365 Copilot. If you do not want to use the bundled platform, you can still access the individual services separately. Microsoft is responding to criticism that the constant switching between different programs disrupts the flow of work.
The pressure on Microsoft is growing as competitors such as OpenAI and Google are also working on central solutions. Although the group invested $13 billion (around eleven billion euros) in OpenAI, the company has recently lost market share. While Google’s Gemini service now has 900 million monthly active users, Microsoft is struggling with lower acceptance. So far, only just under five percent of the 450 million users of the Microsoft 365 office software pay for extended functions. The GitHub Copilot programming aid, which is available for ten dollars (around nine euros) per month, is also under pressure among developers. New alternatives such as Claude Code from Anthropic or the Cursor tool are aggressively advertising for customers.
2023 February 2023 Microsoft introduces Bing Chat – the precursor to Copilot, based on OpenAI’s GPT-4.
In order to catch up, CEO Satya Nadella restructured the management team. In addition to merging the separate private and commercial product teams, new leader Mustafa Suleyman is expected to introduce his own language models soon. This is intended to reduce the historical dependence on the technology of its partner OpenAI and strengthen Microsoft’s position.
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