OpenAI may be working on a search engine to compete with Google

It won’t be wrong if we say that the landscape of the tech industry has been changed by OpenAI. It has led to the improvement of AI features. With time, more and more companies are embracing the new norms set by the arrival of Generative AI features. According to some recent pieces of information, OpenAI is all set to compete with its rivals with its own search engine.

According to The Information’s report, the company is working on a “web search product.” The report refers to a source and points out that Microsoft Bing will power some elements of the new search engine. There are no details on whether this service will operate independently of ChatGPT or not. As part of the ChatGPT Plus membership, ChatGPT does, in fact, provide a Browse with Bing feature.

Can OpenAI knock down Google?

If verified, this would be OpenAI’s most direct challenge to Google to date. Google’s main business is web search, and for many years, search advertising has been the company’s main source of revenue. The most important query, though, is whether an OpenAI search product can outperform Google and possibly overtake the company altogether.

Because of low-quality websites that use SEO and AI-generated content, Google has come under fire in recent years for producing low-quality results. A recent study on product-related searches provides some support for this criticism. If OpenAI’s web search product is to have any chance of competing with Google, it must stay clear of these and other dangers.

Well, this won’t be the first AI-powered search engine. The Perplexity AI service is an example of an AI-powered search engine. Users can create search queries on Perplexity, and the service will provide them with related links and a text response. The information was released shortly after Google declared that Bard, its AI assistant, would henceforth go by Gemini. Additionally, a $20/month Google One AI Premium package is available, which grants access to the Gemini Advanced service and 2TB of storage.