Shopping Trends During Pandemic In The US

Shopping trends and consumer behavior have changed during the pandemic, and Ibotta, the leading cash-back app helping people save money with their everyday purchases, has shared some interesting data on what products people bought more of at the start of the pandemic.

Ibotta told Research Snipers, based on their purchase data comparing what people bought in 2019 to what they bought in the first half of 2020, here’s what people nationwide are buying more of:

Spirits – 33%
Bakery Items – 17%
Meat, Poultry & Seafood – up 16%
Condiments, Sauces & Seasonings – 15%
Deli Products – 15%
Beauty & Grooming – 14%
Canned Goods & Soup – 13%
Wine – 12%
Frozen Foods – 12%
Health & Wellness Products – up 10%
Beverages – 9%
Dairy – up 9%
Snacks, cookies & chips – up 7%
Household Essentials – up 7%
Produce – up 6%
Candy – 4%

Apparel shows stark declines in purchase behavior nationwide with a drastic 37% decline. While this data is not surprising, it validates what we’ve been seeing and our understanding of how the pandemic has impacted spending habits.