Snapchat expands its revenue-sharing program to attract more Creators towards the platform
For a while, Snapchat has been introducing some of the latest features and policies to attract creators to the platform. Although the competition is tough with other video creators, including Instagram and TikTok, Continuing its efforts for the target, the platform is aimed at expanding its revenue sharing program along with a bunch of new features that will be handy in terms of content creation on the app.
Before this, Snapchat introduced a mid-roll ad plan as a source of earning money through the platform, but with the latest amendments, the program has been extended to include 50,000 followers and 25 million snap views who would post 10 stories per month.
As stated by Snapchat, they want their users to share their creativity with a wider audience while keeping in mind the best place for best friends’ users to do so.
However, the program’s success will be determined by Spotlight, a rival to TikTok that Snapchat offers and which boasts 350 million monthly users. A creator will therefore have more story views if they have a huge following on Spotlight, which boosts their chances of making more money. Additionally, unlike other platforms, Snapchat does not have a creator fund that caps the earnings of its producers.
Public stories and much more
Snapchat is introducing new publicly visible profiles and Stories for users over the age of 18 in addition to the revenue-sharing platform. This will enable creators to develop as content producers and become Snap Stars by enabling them to publish both private “friend” content and publicly viewable stories from the same account. The platform also makes it simpler for consumers to find new producers by integrating their Spotlight material into Snap Map, allowing artists to plan their stories, and allowing them to add a Linktree to their bio.
Although these additional additions help Snap develop as a platform for creators, they are still far from the program’s original promise of becoming a messaging service for “real friends.” Additionally, it’s uncertain whether Snapchat’s income-sharing program will be effective because other short-form video services like TikTok have had difficulty splitting ad money because of the format’s restrictions.
RS News or Research Snipers focuses on technology news with a special focus on mobile technology, tech companies, and the latest trends in the technology industry. RS news has vast experience in covering the latest stories in technology.
