With the “Spotify for Work” program, Spotify wants to give companies an extra incentive system for employees – and bind other users to their own service. Companies can enter into a framework agreement with the Swedish music streaming service Spotify for Work.
For work and private
In turn, the company can offer its own employees their own premium account. On the one hand, Spotify for Work is intended as a small, additional incentive scheme, on the other hand, it is intended to help employees at work by enabling them to focus better on themselves while working with calm music in the background.
The individually provided premium account can and can also be used privately by the employees. There are no restrictions compared to a conventional premium account with Spotify. It remains to be seen whether employees can commit to the company by offering a premium account for Spotify or whether they choose to do so in the first place.
Service starts with Accenture
Spotify is initially launching the service with consultancy Accenture, which aims to offer Spotify accounts to its employees in Sweden, Latvia, and Lithuania. In principle, however, according to Spotify, the program is open to all companies of all sizes. Interested companies can contact Spotify by email at spotifyforwork~~spotify.com for more information about the terms and to express an interest in participating.
Increase the share of premium users
If many large companies can be won over to the program, Spotify could especially further increase the number of premium accounts and publish this prestigiously in the quarterly figures. In the first quarter of this year, Spotify was able to increase this by 15 percent from the same period last year and did not have to announce a decline in users like Netflix, but with 180 million premium users they make up less than half of Spotify’s total of 422 million users.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.