Tesla recorded a surprising result last July: the manufacturer sold only four Model 4s in France. Surprising, because the car is generally at the top of the rankings in Some EU Countries. In reality, there is nothing abnormal about any of this. This figure is a direct result of Tesla’s delivery strategy.
For most of 2021, the Tesla Model 3 dominated electric car sales in France. If the car has since given way to the Fiat 500, it clearly remains one of the benchmarks in the field and a first choice for all fans of the genre. We were also very surprised to learn that the manufacturer only delivered four Model 3s to French drivers last July.
The Model Y doesn’t do much better: only 75 registrations, relegating to 29th place in the ranking. But then what happened? Rise of competition? Repeated price increases? Elon Musk tweeted another bad taste joke? None of that. In reality, this figure is quite predictable for Tesla, which is not in the least bit concerned about the situation.
Tesla sold almost nothing in July, but all is well
You might think of the semiconductor shortage, which is now hitting the automotive sector just as hard as its counterparts. To this have also been added new drastic containment measures in Shanghai, where one of the manufacturer’s Gigafactory is located. But above all, it’s Tesla’s delivery method that plays a big part in this ultimately not-so-catastrophic outcome.
Indeed, the company has decided to deliver its vehicles on a quarterly basis, which will necessarily affect sales once it is ready. At the beginning of the cycle, sales explode and the charts rise. But at the end of the period, the curves go back down, before repeating the operation the following month. However, it should be noted that this year’s results are significantly lower than in July 2021, when Tesla had sold 73 Model 3s.
Regardless, the car remains one of the most popular on the French market when looking at the numbers for the year. With 7808 registrations in 2022, it is currently in 6th place. The Model Y is in 8th place in the ranking with just over 4,000 registrations.
Brian is the news author at Research Snipers which mainly covers Technology News, Microsoft News, Google News, Facebook, Apple, Huawei, Xiaomi, and other tech news.