Twitch reacts to the trend that channel operators show themselves freely in the “hot tub streams”. After the primarily female streamers were initially deprived of the option to earn money through advertisements, there is now a turnaround.
Because Twitch makes it clear that the “Hot Tub Streams” in no way violate the platform guidelines and gives them their own category: With immediate effect, a new category is starting with “Pools, Hot Tubs, and Beaches”, into which creators can stream what they want, giving advertisers the option to exclude their ads from this category.
Behind this is of course – how could it be otherwise – the problem that some advertising partners were not at all pleased to be associated with supposedly suggestive content. Twitch has now found a way to make both sides happy.
It was a mistake that they initially responded by withdrawing advertising from Hot Tub Stream. A statement by the platform, released at the request of online magazine The Verge, said: “We didn’t warn the affected creators at the time, and we should have – our creators are relying on us,” one said Speaker. Twitch said the ads were suspended at the advertiser’s request and that it is now working with individual creators to “restore ads where appropriate”.
The rules aren’t change
Twitch also stated that the guidelines on what is and what is not allowed on the platform will not change. The company won’t stop people from streaming in hot tubs or swimwear. While sexually suggestive content is still prohibited, context-appropriate clothing – such as bathing suits and bikinis in a pool – is allowed. “Being perceived as sexy by others is not against our rules, and Twitch will not use coercive measures against women or anyone in our service because of their perceived attractiveness,” the company wrote in a blog post.
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