YouTube plans NFTs, more short videos and monetization options
The video platform YouTube will also receive some innovations this year. In the future, so-called non-fungible tokens (NFTs) will be available on the site. In addition, there will be significantly more short videos and monetization opportunities coming soon. The upcoming features were announced by CEO Susan Wojcicki. In an official blog post, she emphasizes that the group wants to invest more in YouTube Shorts, a TikTok-like format, next year. A new remix option is coming soon that can be used to take audio content from other clips and edit it. In terms of gaming, developers want to improve live streaming so that broadcasts are easier to find. In addition, it should be possible to make short videos about gaming faster in the future.
Lots of opportunities to earn money
Video producers currently have up to ten different ways to make money on YouTube. In addition to regular ads, creators can also sell channel memberships and other digital goods. In the near future, objects based on NFTs will also be added. The technology can be found in cryptocurrencies, among other things, and makes it possible to offer unique and counterfeit-resistant digital goods. However, it is still unclear in what form NFTs will be integrated into YouTube.
YouTube is currently testing a program called BrandConnect that aims to bring video producers and advertisers closer together. The goal of the program is to make it easier for creators to create paid ads for brands and increase their revenue. In addition, in the course of the year, it will be possible to give away memberships to other users. The streaming platform Twitch has had such a feature for a long time. That’s why many viewers had also requested the feature for YouTube.
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