Meta’s ‘Hypernova’ Smart Glasses Expected to Launch at $800 Instead of $1,400
Metas Next Smart Glasses with an integrated display should be significantly cheaper than expected. Instead of $ 1400, the “Hyprenova” model could now be launched for $ 800 (around 685 euros). Meta sees better sales opportunities.
Price reduction for better market opportunities
Meta apparently plans a significant price reduction for its upcoming smart glasses with an integrated display. Originally, the glasses developed under the code name “Hypernova” between $ 1300 and $ 1400 should cost (around 1111 to 1196 euros). Bloomberg journalist Mark Gurman reported Now, however, that Meta wants to reduce the price to around $ 800 (around 685 euros)-including the SEMG bracelet for gesture control.
According to Gurman, the price adjustment should be due to the fact that Meta is willing to accept lower profit margins in order to boost demand. The strategy is already known from other meta products such as the Quest 2 or the Ray-Ban Meta glasses, both of which have been successful through attractive prices. Meta has repeatedly proven in the past that aggressive price strategies for hardware products can work-losses in hardware are often compensated for by software services and data collection. Oakley and Meta present the new HSTN -called smart glasses
Technical equipment of the Celesten glasses
The Smart Glasses mentioned “Celeste” should receive a monocular display in the right glasses that only indicate the information for the right eye. The display should be particularly clearly visible when the wearer looks down – a design decision that aims to minimize the distraction in everyday life. Driven by Qualcomm chips, the glasses will support apps for photo recordings, media viewing, maps and notifications. For control, a new bracelet is to be included, which recognizes hand gestures and hand movements via SEMG technology (Surface Electromyography).
The technology measures electrical signals of the muscles and can therefore already register the smallest hand movements before they become visible. Meta had already acquired this technology in 2019 by taking over the start-up CTRL-Labs for an estimated one billion US dollar. The glasses will run on an adapted Android version, but possibly without your own app store. In addition, touch and wiping gestures are intended on the glasses frame for operation. The integration of various input methods is intended to ensure that users can use basic functions even without the bracelet. Futuristic AR glasses: Meta presents Orion
Market positioning and competition
At $ 800, the meta-glasses would position themselves significantly above the current smart glasses that cost between $ 269 and $ 649. The recently presented Viture Luma per cost, for example, $ 499 (around 426 euros). Nevertheless, the price would be significantly more attractive than the originally planned over $ 1,000, which would have avoided a similar situation to the Meta Quest Pro, which was considered too expensive at $ 1500.
The integrated camera, the monocular display in the right glass and the Semg bracelet should justify the higher price and significantly expand the range of functions. Compared to Apple’s vision Pro for $ 3500 (around 2991 euros), the meta-glasses would still be a fraction of the price. Google also tried to establish smart glasses with the Google Glass in 2013, but failed, among other things, at the high price of $ 1500 and data protection concerns.
Market start and availability
The Meta Connect 2025 takes place on September 17th and 18th and is considered a likely date for the official presentation of the Celeste glasses. Loud Toms Guide Should start pre -orders shortly after the announcement, with a market launch in October. The event is traditionally used to present new hardware products and software updates for the meta-ecosystem.
