Apple ushers in the CEO Ternus era with product fireworks
On September 9th, Apple will usher in a phase that the company itself calls the beginning of the Ternus era. The focus is not just on the iPhone update, but on the largest product pipeline since the brand was founded.
WinFuture/AI-generated The most important things in brief: AI overview Show
What’s coming on September 9th
John Ternus will present the next iPhones and Apple Watches at the Surprise and Shine keynote. But that’s just the start. There will be at least two more dates for product launches by the end of 2026 and then again at the beginning of 2027. That reports Bloomberg and refers to rumors that have been gathered from reputable sources in the last few weeks. Apple’s first foldable smartphone, often called the iPhone Ultra internally, is considered the centerpiece of this year’s launch wave. It opens like a small book, has a large display on the inside and a smaller secondary display on the outside. When closed it is about the size of a passport.
Important features:
iPhone 18 Pro and Pro Max
The Pro models look largely like their predecessors on the outside, but get new colors (light blue, dark red) and, above all, internal upgrades: A20 Pro, C2 modem, better battery life and improved heat dissipation through vapor chamber technology. The Pro Max variant will also have a mechanical aperture for more precise light control.
Apple Watch Series 12 and Ultra 4
The new watches bring fresh colors, ceramic cases (Series 12) and other health and fitness functions. Internally, they are supposed to power the AI version of Siri. A continuous heart rate sensor that runs all day – regardless of the training mode – is being tested.
Colorful AirPods prototypes have leaked as early as 2025
AirPods 5, Apple TV, HomePod mini
The AirPods 5 represent a refresh of the entry-level series, including normal and noise-cancelling variants. However, the version with cameras for AI features is not planned until 2027. Apple TV and HomePod mini get faster chips to give Siri AI capabilities; the design remains largely unchanged.
iPad mini with OLED, M6-iMac, M6-MacBook Pro 14
The iPad mini gets an OLED display for the first time – a big leap for videos, games and general use. OLED delivers deeper blacks, richer colors and higher contrasts. The iMac will be updated with M6 chip and potentially new colors – the first update in two years. The 14-inch MacBook Pro swaps the base M5 for the new entry-level M6, but remains largely the same visually.
First touchscreen MacBooks with OLED
After years of reluctance, Apple will release the first MacBooks with a multi-touch OLED display and Dynamic Island in 2026/2027. The surface is touch-optimized, the devices come in 14 and 16 inches with M5 Pro and M5 Max respectively. This is the most comprehensive MacBook Pro renewal in five years.
New MacBook Air models are also expected
First smart home hub with display
Another new category: a square hub with a screen measuring around 7 inches. With Siri AI and facial recognition, it will display personalized content, serve as a bedside or wall device, show widgets, times and apps, and enable FaceTime and smart home control. Apple sees this as its biggest foray into the smart home segment to date.
2027: Even more new devices and changes
Apple is planning another wave of updates and new products for 2027. Particularly noticeable: Apple is separating the release cycles of Pro and entry-level iPhones for the first time. Plans include an M6 MacBook Air, an A19 Pro MacBook Neo with more RAM and fresh colors, a new entry-level iPad with a faster chip and Apple Intelligence, an iPad Air with an OLED display, an iPad Pro with a new SoC and possibly a vapor chamber to prevent overheating, as well as updated Apple Pencil models.
The iPhone Air is due to get an update in 2027
When it comes to iPhones, the regular iPhone 18 and the iPhone e models will be released in the spring, while the Pro variants will continue to follow in the fall; There is also an iPhone Air 2 with a second rear camera, a faster chip and a better battery. The lineup is complemented by AirPods with camera sensors for visual AI, a privacy-focused in-home security sensor with AI analysis and the first display-less smart glasses for listening to music, making phone calls and taking photos and videos.
20th anniversary of the iPhone
For the 20th iPhone anniversary, Apple is ultimately planning a particularly radical revision: curved glass all around, narrower edges – the biggest design change in the Pro series since the iPhone X. At the same time, the development of a second foldable iPhone with a new chip is already underway. The Apple Watch is also being fundamentally rethought; a revised model could follow in 2027 or 2028.
2028 and beyond
In the long term, Apple wants to continue transforming its product families and move into new hardware divisions. Among the things being discussed are a table robot as a further development of the smart home hub with a 9-inch display and movable robot arm, an updated Mac Studio with M7 Max and M7 Ultra, a lighter Vision Pro refresh for the end of 2028 or beginning of 2029, an AI counterpart with a camera that can be worn or clipped on, a larger, third-generation foldable iPhone, a possibly reintroduced foldable iPad with a folding area of up to 20 inches, Premium variants of MacBook Air and iMac with OLED displays as well as real, lightweight AR glasses that display data in the field of vision – the latter not until the end of the decade at the earliest. Which of the announced Apple products do you find most exciting – and are you willing to spend more than $2,000 on an iPhone? Write us your opinion in the comments! Summary
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