Customers of the Apple App Store spend significantly more money than users of the Google Play Store. In the first half of the year, the iOS store spent twice as much as the Android competition. But: Apple has to admit defeat in terms of growth rate.
Apple App Store Still Far From Reach
Market data from sensor Tower write the App Store from Apple for the first half of 2021 sales of 41.5 billion US dollars, on all Android users and Google the first two quarters in the end 23.04 billion US dollars in the PlayStore invoice. Once again, Apple can prove itself as the operator of the most lucrative app store, but a closer look at the statistics shows that there is definitely movement in the market here.
In a half-year comparison with 2020, Apple can record growth of 22.05 percent in the App Store. Here, Google will surely be happy that they can at least increase something in terms of total sales. With a growth rate of over 30 percent between H1 2020 and H1 2021, you can achieve the best sales growth in store history.
Pandemic Favoured Android
According to Finbold, market researchers also draw a very clear conclusion on what could have driven Android users to consume more: “Even if the App Store performed far better, Android flourished because the pandemic persisted in countries with an Android-heavy population.”
The analysis also allows a look at the big money-makers among the apps. Gaming clearly dominates across both platforms with global sales of $44.7 billion. Among the apps, Tiktok, YouTube, and Tinder play in their own sales league with over 900 million, 565 million, and 520 million respectively.
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