Layoffs 2022: The forecast is especially worrying for Netflix

Will streaming services lose massive subscribers in 2022? That’s what data from consultancy Deloitte suggests. A horror forecast for Netflix, after all, the growth of the platform is already stagnating. In addition, the streaming giant is economically much more unstable than many of its competitors. An analysis by Anna Schmid.

Netflix is more economically unstable than many of its competitors

This mainly has to do with the orientation of Netflix. Unlike companies like Amazon or Apple, which mainly sell mail order companies or mobile phones, laptops, and smartwatches, Netflix has a clear focus on streaming. “As a result, the company is more economically unstable than many of its competitors,” says Kleiner. A look at the streaming market shows how big this competition is.

In recent years, more and more services have mushroomed – Disney Plus, Apple TV Plus, Paramount Plus, and DAZN are just a few examples. The preconditions for Netflix are getting worse, the streaming giant also knows that. Those responsible for Netflix have already tried to create new economic pillars, for example with interactive formats. For example, in the 2018 movie “Black Mirror: Bandersnatch”, users can decide for themselves what happens next. And there are also several children’s series that work according to this principle. Subscribe to Netflix here via Waipu TV for a special price

New mainstay? Netflix launches gaming platform

This shows that the global market potential is around $200 billion. Kleiner believes that “gaming has no business connection to streaming and therefore it will be difficult for Netflix to establish it as a new mainstay”. Nevertheless, he still finds it important that the group continues to develop in the coming years and focuses on new projects. He has that in his book “Floodland” Illegal Account Sharing: How Long Can Netflix Users Get Away With It?

Originals make Netflix so appealing to users

Perhaps the online store that Netflix launched last year is a good place to start besides the gaming push. There, users can order sunglasses from the Netflix series “Emily in Paris” for $260 to 300, but there are also products for other films and series. Because that’s what makes Netflix so appealing to many users in the end: the originals, ie the originals. content that can only be found at the streaming giant.

“Variety” reported that the group would have budgeted $17 billion for new content in 2021 alone. If there really are as many subscribers leaving as Deloitte predicts, it can be difficult to keep investing that much money in new content – and therefore also in your own DNA. A vicious circle that must now be broken. It is not for nothing that Kleiner repeats that Netflix “must develop considerably” in the long term. Even if the expert does not see the group in major difficulties at the moment. “The Netflix brand is strong and is almost equated with streaming. But the company should not rest on its laurels.”