New Startups with brilliant unique ideas are starting up and receiving recognition. A Lahore based Startup with the name myZindagi launched in June 2017. Its aim is to provide health care solutions to the patients via technology. So from one single account individuals can receive all information from doctor search to booking appointments, video consultation, medicine delivery and lab sampling.
myZindagi connects patients with the appropriate doctor through the use of technology. The Startup has been able to bring forward quality doctors which have attracted patients to use their services.
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Haseeb Sattar, chief operating officer of the company said, “Just transplanting ideas from the west to Pakistan never works. We have to be aware of the local ecosystem and must ensure that our services are meeting the needs and expectations of the Pakistani market.”
So keeping in mind the system of Pakistan myZindagi.pk allows patients to access medical information through a mobile app, website and even a telephone call. They do have a 24/7 open call center to aid the patients. Through this, the local population of Pakistan can easily use the service without any hassles.
At the moment the company is operating in 40 cities with around 15,000 doctors on board and 2500 hospital & clinics support. They are continuously expanding their services.
“Our in-house doctors serve as primary care providers. They basically do the initial assessment of patients via video call. If the illness can be dealt with through the video consultation our doctors prescribe medication or propose labs, which can all be ordered via the service.”
Moreover, this service is absolutely free, patients would be charged only for medications, lab tests, and doctor consultation.
Sattar also said that they are coming up with more ideas to attract visitors like starting a question answer forum. Users can post queries anonymously and authentic doctors would respond to the queries. Also, the forum is a free platform for discussion between patient and doctor.
The Startup received ‘Best Start-up Award’ at the Startup Expo organized by PITB.
Media coordinator and junior editor at Research Snipers RS-NEWS, I studied mass communication and interested technology business, I have 3 years experience in the media industry.