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Native Hybrid or Cross Platform: What should be your choice in 2023

The app market has expanded rapidly with the proliferation of mobile devices. Almost 5.7 million applications are accessible in the Apple and Google stores combined. It’s worth noting that numerous new app development platforms have just entered the market. Native, hybrid, and cross-platform app development is the most common mobile app approaches.

Native Apps

Native apps are tailored to operate alone on one system. They employ the platform’s native operating system and write their code in the language designed for that environment. When apps are developed specifically for a venue, they may use that platform’s software and hardware to deliver a superior user experience.

While Java is used for Native Android apps, Objective-C and Swift are preferred for iOS apps. Developers favor native apps due to their high level of performance. Because of the significant expense involved, many businesses shy away from native development. The major drawback of native app testing is that the codes can not be reused.

Examples- WhatsApp, SoundCloud, and Spotify.

Hybrid App

A hybrid mobile app is an app that combines web and mobile features, with the web version housing the app’s essential function within the framework of a native mobile app. HTML, CSS, and JavaScript are used to generate the basic programs, which are then incorporated into native mobile apps with plugins. The plugins are intermediaries between the web code and the native app’s features.

Hybrid applications, in their simplest form, are native programs that have integrated web functionality. WebView and WKWebView, respectively, are used by Android and iOS to render the contents of hybrid apps within their respective operating systems’ native app environments. Because of its low upfront costs and rapid iteration time, hybrid app development is optimal for small to new businesses.

Examples- Instagram, Twitter, Microsoft Teams

Cross Platform App

Several cross-platform app development frameworks can help to achieve a native app’s look and feel. App developers must only write their code once to exploit the cross-platform app potential. As a result, it’s the go-to for developing bespoke apps that won’t break the bank and are also safe, reliable, and simple to administer repeatedly.

Whatever framework to create a cross-platform app significantly impacts how well it performs. They don’t provide a native user experience but promise simple implementation and inexpensive development.

Examples- Chrome, Firefox, VMware

Native vs. Hybrid vs. Cross Platform


When deciding between Native, Hybrid, and Cross-platform app development, Native app development will provide better performance. To improve the delivery service and overall app performance, consider investing in native app development to quickly learn about the mobile app’s cutting-edge capabilities, including wireless access points, networks, and more.


Since mobile apps directly affect consumer data, any breach of consumer information could bankrupt any company. It is best to use native apps to use the many security safeguards already present in smartphones. One of the main reasons banking and government organizations worldwide prefer native mobile app development is that it provides a more secure environment for client data that flows through the app during its daily service cycle. Developers may implement protections like file encryption, sophisticated fraud detection across core OS libraries, and much more with greater ease, thanks to its ability to access core OS credentials.

Better Audience Reach

Due to their inaccessibility on any other platform, save their native one. Native apps cannot attract a more extensive user base. On the other hand, hybrid and cross-platform applications may be used by a wider audience since they are compatible with a wider variety of operating systems and mobile gadgets. Consequently, hybrid or cross-platform software is the best choice if the aim is to use the app by a large number of people all over the world.

New Feature Updation

Compared to hybrid or cross-platform apps, native ones are easier to update. Developers manage many platforms and code bases for hybrid and cross-platform apps. Due to the necessity of editing and testing on several platforms, a developer’s job will inevitably expand. Native apps, on the other hand, are only tested on one platform at a time, reducing the number of different codebases.

Cost of Development

Many aspects of cross-platform app development make it simple for programmers to recreate the native app experience. With cross-platform app development, developers must write once to create an app for many operating systems. It requires less time and money to develop, making it an excellent choice for anybody looking to create an app with a cross-platform appeal.

UX Personalization

Most consumers have abandoned the apps due to poor user experience. In addition to increased brand standards, today’s consumers have higher standards for the mobile applications they utilize. Every company should prioritize providing options for customization, customization, and improved usability. Native applications, as opposed to hybrid or cross-platform options, offer superior user experiences because of their focus on design.

Tools and Library Support

There is intense rivalry between the three strategies at this part. Developers may choose from various approaches to app development in any of these paradigms today. While native applications don’t need much help from external open-source libraries to add features and capabilities, hybrid and cross-platform app development requires substantial assistance from libraries and frameworks. Yet, from the standpoint of technological progress, all three modes have adequate capacity to maintain themselves. Therefore a clear victor cannot be singled out at this time.


This comparison has no obvious winner since companies can prioritize one of the characteristics. Pick the platform that supports the essential pillar. Use a mobile automation testing tool, such as HeadSpin, to increase the quality of mobile application testing. It gives valuable insights into testing and aids in doing worldwide app tests. It will be easier to release your software to the public effortlessly.

Ron Harold

It has been a long time since I joined Research Snipers. Though I have been working as a part-time tech-news writer, it feels good to be part of the team. Besides that, I am building a finance-based blog, working as a freelance content writer/blogger, and a video editor.

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