Each day we have new members in the content creation community. A lot are recreational in nature but a lot of them would not mind getting a big break and having to face content creation full-time or at least part-time. As of 2020, less than 5% of content creators were considered to be professionals. This shows that there is a large pool of content creators looking to hit it big time. The problem is that a lot of them focus and put in so much effort into dishing out the content, in the hope that one would become a huge hit, and forget to try to make things easier.
‼️ First thing we need to let you know is to remember to not just work hard but work smart alongside.
The key to smartly chasing success in content creation is to keep the quality of the content up and prevent it from seeming like a chore but more like a hobby that a content creator enjoys. A lot of streamers on Allcreate have fun while presenting, and it helps bring them engagements as well as the other monetization opportunities the platform provides. This is what is wanted for every content creator out there.
In this article we’ll be taking you through important points to get organized and productive as a content creator in today’s hotly contested content creation economy:
- Have an Identity 🙋♀️💁♂️
As a content creator, you should be conversant with words like branding, niche, brand identity, brand image, brand positioning, and the likes. These are important words in your journey. You have an identity as a person, but as a content creator, you have a chance to birth a new life out of it. People need to relate to your brand through your content, your topics, your delivery, and everything you present. Unlike being an individual, a content creator is allowed to feed their audience with only what they want the audience to see or hear, and this is how you tailor their perception through branding.
How does branding make your content creation easier? For one, when you have done your branding properly, you would know the niche you belong. This creates ease in selecting topics, platforms to make use of, and other factors you would need to consider when coming up with your content. An example is once you recognize that you want to be more in tune with the younger generation and you have great acting skills, then it would be easy to make the decision to establish on platforms like Tiktok, Instagram, and Allcreate.
Branding also has its long-term benefits.👇
When you present your brand and people become aware of your values and structures, you begin to get the attention of big brands and companies. Big brands will always need to know that you align with their mission before they contact you to be their brand ambassadors and they can know this by going through your content and seeing what your brand is about. This monetization opportunity through brand endorsement is fast-rising as 71% of marketers believe it is an important way of keeping their audience engaged. A good brand image will help you in securing these endorsement opportunities.
- Execute Proper Content Planning and Scheduling ⌚️
This is where the real organization comes into play. You know how you know an episode of a series will be out on a particular day of the week, and you just can’t wait? Then it comes out and you get straight to watching with all enthusiasm. Well, this is how you should try to make your audience feel about your content. The good part is that you do not need to stress so much about giving them non-stop back-to-back content to achieve this.
👉 Just like the example on episodes, you can set up particular days of the week/month where you release content for them.
This would give them a sense of anticipation, give you a form of a lone deadline, and a sense of responsibility. Using a content calendar will help make this plan work out pretty well and improve your productivity.
These scheduled days do not hinder you from releasing spontaneous content at any time, based on your feelings or trends. These spontaneous posts will serve as treats to the audience.
Still, on ease, another thing not to be left out of the discussions is that you can decide to schedule your posts to be released at certain times instead of having to be available at the exact time of release. The beauty of this is that there are so many scheduling tools available to pick from to achieve different purposes that would be helpful. These tools have been created to bring ease to your journey, and implementing them will contribute to your organizational system.
- Be A Life-Long Student 🤓
In order to remain inspired and motivated to keep making content, you need to keep increasing your knowledge. More information naturally comes to you from your niche, but relying on this knowledge alone is a very slow method that could kill the fire in you.
Here are 3 aspects which you can keep drawing new knowledge that will help you move forward:
- Content Creators (i.e. competitors): It’s always a good idea to keep tabs on your fellow creators. It helps you to see the new innovations, trending topics, and ideas in your niche. This also serves as a form of motivation. Keeping tabs on content creators who seem to be doing better than you will help you see the heights you are yet to reach.
- Audience: The knowledge you get from the audience, though may be personal to them, is very important to you. Your target audience on Allcreate is where your content is aimed at. Learning about their preferences and dynamics using metrics such as Google trends will help elevate your engagements and that is the fuel to every content creator’s fire. A lot of platforms have made this interaction easy through comment sections, public chats, and mentions. Some platforms like Allcreate go as far as adding gifting features for the audience to be able to appreciate the creator.
- Online Courses: The resources available on the internet in the present day are countless. You could find a resource on how to properly boil some water if you look so hard. This has its benefits for the common content creator. A standout way to go further in your craft is by taking online courses to improve the level on which you operate. Adding useful skills to your work such as SEO, copywriting, video editing and many more will give you a well-deserved advantage among your peers.
- Do A Monthly/Weekly/Daily Analysis ✍️
Keeping tabs on your progress will also help keep you inspired and productive. The Instagram activity dashboard has been used by many content creators to measure their engagements and help see what works and what doesn’t in terms of the contents that they post. You can follow your engagements on a daily, weekly, or monthly basis to see how well you are doing and what each action you take means for your brand. You could also compare metrics of each content you post as a form of research, to see the reach of various topics as well as the preferences of your audience.
What makes this included in our organization system tips is the fact that you do not need to gather this information by yourself. Most of these platforms have their own features where you can deeply follow your progress as they gather the information. Everything is now being calculated, from likes to impressions, views, comments, and shares. With these metrics, creators can now know their top posts and pin them at the top of their profiles as a form of preview content for new audiences.
Final notes 🤔
Hopefully, you have picked up a thing or two to make you feel more balanced and reduce any burden you might be putting on yourself. One final thing to note is that there is nothing bad about taking a break. If you begin to feel overwhelmed or feel like it’s becoming a boring, old, unmotivated routine, you can take a little time off to rest and also implement these tips all over again. During the rest period, you can revamp your brand, learn some new things and plan better for future releases.
When it’s all said and done, remember to always prioritize working smarter, not harder. 💪
Alexia is the author at Research Snipers covering all technology news including Google, Apple, Android, Xiaomi, Huawei, Samsung News, and More.