Will €100 become the new standard for video games?

The action title from Rockstar Games will be the biggest game of 2025. The amount that buyers have to pay for it could also be correspondingly high. According to one analyst, a price of 100 euros would be a fantastic thing for the entire gaming industry.

GTA 6 as a can opener for the industry

If everything goes according to plan, GTA 6 should be in stores in fall 2025. Rockstar Games recently confirmed this date again. However, it is not yet certain what exactly the game will cost. At the moment, AAA productions are usually available for 70 euros. However, this framework could definitely be exceeded. According to analyst Matthew Ball The entire gaming industry is hoping that Rockstar Games will set the price at at least 80 euros, if not 100 euros. Because that would break the current price barrier and set a precedent. The other publishers could then follow suit with their own games and also offer them at a higher price. Grand Theft Auto 6 – Rockstar Games officially presents GTA 6

Higher prices needed for growth

According to Ball, this would also be necessary so that the industry can continue to grow. Despite its console exclusivity, GTA 6 will probably be such a big success at launch that many gamers will no longer spend any time playing other games. A higher selling price for AAA titles would somewhat cushion the financial losses incurred by other developers and ensure higher sales in the future. Publishers like Ubisoft have been advocating higher gaming prices for a long time. They have been at the same level for about five years. However, special editions of games with special bonus content or earlier access are already being sold for 100 euros and more.

Gaming is becoming more expensive

In general, the gaming hobby is becoming more and more expensive. The prices for the required hardware are also increasing. A clear example are the new graphics cards from Nvidia, of which the GeForce RTX 5090, the top model in the Blackwell series, costs 2,329 euros. If you want to have what is probably the best gaming processor at the moment, you have to pay around 590 euros for the coveted AMD Ryzen 7 9800X3D. Sony’s PlayStation 5 Pro costs at least 800 euros. No matter how much GTA 6 ultimately costs, the game will probably be worth it for Rockstar. Experts predict sales of $3.2 billion in the first twelve months alone. The publisher could earn over a billion dollars just from pre-orders.