Three Clever Ways Delivery Can Improve the Customer Experience

The customer experience. It’s pretty important, right? So important, in fact, that almost half of all consumers are willing to buy more when given a personalized experience. If your business isn’t making the most of that, then… you’re missing out.

But how do you improve the customer experience? Well, that depends on your focus. While some companies aim to enhance customer service or implement new technology, many are missing out on a key aspect. Delivery. 59% of online shoppers actually prioritize fast delivery, so changing your delivery service is a good method of bettering the customer experience.

If you want to know three clever methods to do just that, keep reading below.

Proactive and Live Communication

Customer anxiety is a common issue when delivering goods. Without updates in real time, customers are basically left in the dark. They do not know when to expect their order. They feel unsure if they can leave their home – and if they do, are they at risk of missing the delivery?

This is why proactive and live communication is vital. Live GPS tracking and exact ETAs should be provided. This will replace ambiguity with confidence. What was once a stressful wait will be turned into a seamless and positively predictable experience.

Automated milestone alerts are a good way to do this. For example, a push notification would be sent out once the order is confirmed, dispatched, out for delivery, and delivery successfully. However, you should also notify the customer if any problems arise – such as traffic or weather that might cause a delay.

Flexible Delivery Options

Shoppers want control. They do not enjoy having decisions made for this – whether that is the quantity they order or the method of delivery. It is the latter that you can amend here, though.

The delivery options you provide matter. If a consumer can tailor shipping to their lifestyle, they are much more likely to become loyal to the brand. Not only that, but it will also prevent missed deliveries. A missed delivery isn’t just inconvenient for the business and the shopper, but it could be costly, too.

You need to give customers control over when and where their package arrives. The best way to do this is to work with a courier that is local to you. A local courier service Los Angeles businesses use will have knowledge about the surrounding areas, meaning they deliver quickly and in a professional manner.

Of course, you might also offer pick-up points. This means customers who won’t be home can pick up their orders when convenient to them.

The Unboxing Experience

You don’t want a boring delivery. You want something that’ll stand out, that’ll be memorable. This is why you should create a multi-sensory event. A good unboxing experience will begin the moment the package arrives, ending once the customer has opened the order.

Unboxing experiences have become more common in recent years. It mimics the thrill of receiving a gift, to an extent. And that’s what customers want! So, use layered packaging to build suspense – it should be like the customer is unwrapping their item. And utilize textured materials and branded inserts to really communicate quality.

To conclude, the customer experience needs to be high-quality. If it’s not, then you are at risk of losing loyal shoppers. So, you are best to improve the customer experience – and the three methods above are best to do it.