Rights for live sports broadcasts are contested, and the market is highly fragmented due to fierce disputes between many providers. Now a heavyweight contender could step into the ring: Apple. For more sport on TV+ you probably take billions in your hands.
Apple Working on Sports broadcasts
As MacRumors writes, the market specialists of the investment firm Wedbush now want to have identified a competitive market segment in which Apple, with its well-stocked coffers, wants to enter with a hard premium. The company is said to want to significantly expand the range of live sports content on TV+ in order to offer a new powerful incentive for the subscription service in the fight for customers. Infographic Apple, Amazon, and Microsoft: The salary ditches of the tech giants As is so often the case, these plans initially relate to the USA, but could give an outlook on what Apple is planning in other countries in the future.
According to Wedbush, the company’s intentions are so concrete that they are now embarking on an “aggressive hunt” for broadcasting rights. Apple is ready to “spend billions”. According to a recent analysis, the company is currently investing around $7 billion in content for the TV+ platform, but also has cash reserves of around $200 billion.
US Content Rights
Apple’s entry into the US live sports rights market also comes at a very opportune time, as a number of coveted sports package rights are up for renewal over the next few years. This gives the company the opportunity to attract broadcasts from the NFL football league, NBA basketball league, NASCAR racing series and other popular events to its TV+ platform.
The next few months will probably show how aggressively Apple is really going about this. However, the business of live sports broadcasts should continue to gain momentum with the entry of a financially well-equipped group. The current development also has clear disadvantages for users: for many sports, important transmissions are now distributed among several providers. Apple is also likely to be aiming for exclusive content here.
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