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Micromax Come Back To Indian Smartphone Market May To Work For The Company


Micromax has made a surprise come back to the Indian smartphone market and unveils two brand new smartphones under its new Micromax IN 1 lineup – the IN Note 1 and IN 1B. According to the details, both the smartphones will have Mediatek chipsets, large screens, and affordable price tags, obviously, in order to squeeze into the market the price skimming is much needed to gain attention.

The devices are focused on the heavily saturated mid-range smartphone market in India but the company relies on the marketing slogan that these phones are “Made for India”, hence the IN series.

It is still difficult to say how Micromax would play the competition game as it is quite a competitive market with the presence of Chinese smartphone brands. In order to compete with Chinese smartphone brands ‘Slogans’ may not work alone, the company will have to come up with strong marketing and pricing strategy along with technology and innovation, it may not work for the company as desired but the future is unseen and waited.

Let’s have a close look at the smartphones being unveiled by the company and what it offers to its potential customers.

Micromax IN Note 1

The IN Note 1 is the mightier of the duo – it comes with a Helio G85 chipset and is coupled with 4GB RAM. The front panel is a 6.67” LCD with Full HD+ display and a single punch hole in the center for the 16MP front-facing camera.

The back is hosts four shooters with the 48MP main one and the 5MP ultrawide unit being the significant ones. A couple of 2MP sensors are said to be there for macro and depth, but we all know it’s more about making the numbers.

Micromax brings Stock Android 10 to the IN Note 1 and also provides a Google Assistant button on the left side – the right is occupied by a power key and the volume rocker. This means the fingerprint scanner has no choice but to remain on the back.

The battery has 5,000mAh capacity and 18W fast charging support through a USB-C port. Other connectivity solutions include Bluetooth 5.0, 3.5mm audio jack, FM radio, and Dual 4G VoLTE. Both SIM cards can operate simultaneously alongside a micro SD card – there is an extra-long tray for everything.

Micromax is offering the IN Note 1 in Green and White colors. The price starts from INR10,999 ($150) and goes up to INR12,999 ($175) – depending on whether you want 64GB or 128GB internal storage. Sales will start on November 24 via Flipkart, according to GSMArena.

Micromax IN 1B

If the Note phone is a bit pricey for your taste, there’s also the IN 1B – a Helio G35 powered handset with a 6.52” LCD. The panel has HD+ resolution and a waterdrop notch on top where the 8MP selfie camera is staying.

The back panel has only two cameras – 13MP main and 2 MP depth sensor – and they have a fingerprint scanner to keep them company.

Just like the IN Note 1, here we have stock Android 10 and a Google Assistant button. Other similarities include a triple tray for two SIM cards and a microSD card, 3.5mm audio jack, Bluetooth 5 and Wi-Fi a/b/g/n/ac.

The battery is again of 5,000mAh capacity, but it can only take up to 10W via the USB-C port. Micromax IN 1B comes in two storage options – 2/32 GB or 4/64 GB, respectively priced INR6,999 ($94) or INR7,999 ($107). This phone will arrive in Purple, Blue, or Green, and is scheduled to appear on Flipkart on November 27.