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The global market share of Apple TV+ shrinks

Apple TV+

Back in 2019, Apple introduced the Apple TV+. Since then, the service is slowly grabbing users. in contrast to Apple TV+ and other small-scale streaming services, Netflix is losing subscribers. Besides this, some fresh research by JustWatch indicates the low percentage of Apple TV+’s market share. The report indicates how badly the market share of Apple TV+ has shrunk in 2022. The platform has been stricken by its contender Paramount+.

Apple TV+ loses market share to other streaming platforms

The recent research was identified by folks at 9to5Mac. It shows that in March the number of subscribers of Apple TV+ was quite high. It was the time when Apple streamed its original shows i.e., WeCrashed and Pachinko. Sadly, in the next few months, the platform was overtaken by Paramount+. At the end of the previous year, it was reported to have a global market share of around 7%.

As CBS and Viacom merged in 2019, Paramount+ underwent a rebranding. It was originally known as CBS All Access. It includes content from Nickelodeon, Comedy Central, Paramount Pictures, MTV, and other sources. On the other side, Apple TV+ only offers its own original programs, films, and documentaries.

According to a previous JustWatch study based on data from August 2022, Apple TV+’s global market share has decreased from 6% to 5%. The same report indicated that HBO Max had a 7% market share, while the platform now holds a 9% share. Even while it continues to lose customers to competing platforms, Netflix is still in the lead. The market share of some other well-known streaming services is 23% for Netflix, 20% for Amazon Prime Video, 18% for Disney+, and only 9% for HBO Max. Apple has a 5% global market share. While the rest of the 21% is shared by other streaming services.

Brain Curry

Brian is the news author at Research Snipers which mainly covers Technology News, Microsoft News, Google News, Facebook, Apple, Huawei, Xiaomi, and other tech news.

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