While Pixel is booming, iPhone is declining in popularity in a major market

We are just a few days away from the official launch of the Pixel 8 series. Well, the date on the calendar, October 4, is for sure a celebration for the company. However, it seems like the company has another reason to cherish it. According to some recent pieces of information, Pixel phones are quite popular in one of the major markets.

Japan is known as the third-largest economy in the world. According to reports, the sales of Pixel smartphones have gone up by six times in Q2 2023 in Japan, in contrast to the last year. These numbers were reported by Counterpoint Research and published by Bloomberg. With the increased sales, Google now holds 12% of the country’s market share.

Interestingly, during this time period, the sales of iPhones have declined from 58% to 46%. Well, this is the first time in the last two years that sales at Apple have fallen below the 50% mark. Perhaps Google is successful in the Japanese market due to the budget-friendly Pixel 6a and 7a.

The lead mobile analyst at Moor Insights & Strategy, Anshel Sag, claims that Japan has been a big success for Google and the Pixel team. The majority of these devices appear to be from the affordable Pixel 6a and 7a series, which suggests that Google has been successful in cornering the middle segment of the Japanese smartphone market.

Currently, the value of Japanese currency is declining. Such a situation has significantly increased the prices of products like smartphones. Perhaps it is the basic factor that users have shifted towards Google Pixel devices since iPhones are quite expensive. Additionally, the fact that there are fewer carrier subsidies in the region doesn’t exactly help.

In addition to this, another report from a research firm named Canalys shows that the US market is still dominated by Apple and Samsung. Among several other companies, Google was the only company that showed positive growth in contrast to the last year.

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