Xiaomi’s CEO considers premium smartphones essential for the company

During the launch event of Xiaomi’s latest products, including the Xiaomi MIX Fold 3, Xiaomi Band 8 Pro, and Pad 6 Max, the company’s CEO held his annual speech. During the speech, the CEO emphasized that high-end smartphones are essential for the company.

Precisely, the company’s CEO believes that high-end smartphones can help the company grow. In case you didn’t know, Xiaomi started its journey with mid-range devices. Well, the company still manufactures budget-friendly devices, but it is also improving its approach with powerful and premium devices.

He remarked, “It’s a do-or-die situation for Xiaomi,” when describing how crucial high-end devices are to the company. He emphasized the necessity for high-end products, saying that Xiaomi must compete with its rivals who are also advancing technology. That will create a path for the business’ expansion. Well, this is something that can’t be denied since several OEMs earn profits in the high-end device segment. High-end products open the doors to new technologies and innovations in the tech industry.

Xiaomi has some impressive devices in its portfolio this year

Over the course of previous years, Xiaomi has introduced several impressive devices. However, this year, the company managed to add more devices to its impressive list. The company unveiled the Xiaomi 13 Ultra, the most powerful and best-camera smartphone on the market.

Recently, the company debuted the Xiaomi MIX Fold 3, its new foldable smartphone. The new foldable is thinner and lighter than its ancestor. It consists of four rear cameras with Leica support. This year, the company performed extremely well, and it remains to be seen what is next in the company’s plan for next year.

Besides this, the company debuted the Xiaomi 13 Ultra in the international market. Currently, there is no word regarding the international debut of the Xiaomi MIX Fold 3 since the Xiaomi MIX Fold 2 did not make its international debut, and the same goes for the Xiaomi MIX Fold 1.

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