Elon Musk announced over the weekend that the Twitter brand and all logos would disappear. Yesterday it was already put into practice, on the web Twitter is only called X. This also affected the logos at headquarters. But that didn’t go according to plan.
Is tweeting X-en now?
As expected, Elon Musk’s decision has not been well received by users, as many wonder if renaming Twitter is actually necessary. There are also questions about how words like tweet and Twitter should actually be called.
There are also numerous questions about the “X” itself: Musk chose a freely available font for the logo and cannot have it protected under trademark law in this form. If that were even possible since Microsoft owns the rights to the X as a registered trademark.
Although this “only” affects gaming and related technological aspects, Musk’s action does not seem particularly well thought out and researched. Addendum: The Verge’s Tom Warren posts on Twitter X clear that Microsoft does not own a trademark for the X itself – only for an X logo in connection with the (discontinued) video service Mixer.
Twitter is now “he”
Those aren’t the only glitches the Twitter/X boss has experienced with the renaming. The most visible, in the truest sense of the word, concerns the headquarters in San Francisco. Because there they began to remove the old “Twitter” logo from the sign on the facade, letter by letter. A lifting platform was used – but the responsible worker could not complete the operation.
Because after a while the police arrived and stopped the work – according to The San Francisco Standard (via The Verge ) it was a misunderstanding, as the authorities complained about a lack of approval for the lift or unannounced closure of the road.
The San Francisco Standard goes on to say that someone on Twitter did have permission to work on the sign but had not communicated this to security and the building’s owner.
The lift was apparently removed before the permit issue could be resolved. And that means that all that’s left of “Twitter” on a page is the “he”.
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