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How to choose the right Instagram Username?

Choosing the most appropriate Instagram usernames (still readily available) can be challenging! As more and more people use Instagram to find brands and products more than ever before, your account should be simple to locate — and keep in mind.

In this blog entry, we’re sharing our suggestions to help you select the ideal account on Instagram for your company in 2022. We’ll also cover all you need to be aware of before leaping!

Why Are Instagram Usernames So Important?

The choice of an Instagram username that is new may appear to be a minor decision, but choosing the perfect one will define your brand’s identity and aid people in understanding your purpose from the beginning.

Your username is also the most convenient way for users to search for your brand on Instagram, and, as we’ve already mentioned, your Instagram profile is the brand new website for your business.

If your Instagram username isn’t memorable –or is difficult to spell, then you’re in the wrong place in terms of your social marketing plan. With that in mind, we’ve compiled our top recommendations for selecting the perfect Instagram username. Additionally, if you don’t have an idea for your Instagram username you can try using the Instagram Username generator from InstGrow.com.

1. Use the opportunity to highlight your brand’s offerings

With more than one billion people using Instagram, the possibilities of your company’s name being seen on Instagram are very small. But, this could be a fantastic opportunity to incorporate an additional keyword that hints at the value, products, or services your brand offers.

2. Make it Memorable

If you’re looking to make your Instagram username, you should make it memorable. A memorable username is most likely to become found and directly impact your engagement and followers. One method to make your Instagram username memorable is using words. However, if your brand’s name doesn’t work with wordplay, you can nevertheless make your username memorable by employing other strategies.

3. Be Consistent Across All Social Platforms

If you decide on your Instagram username, it’s an excellent idea to verify that it’s available on the other social media platforms you’d like to utilize to market your brand.

Maintaining a consistent username will not only make you appear more professional but is also an effective way to promote your social networks. If you have the same username, anyone a subscriber to YouTube can easily search for and locate your account on Instagram.

Remember that while Instagram usernames come with the ability to limit characters to 30 characters, this isn’t always the case on other platforms. Twitter is an example. Twitter is limited to 15 characters!

4. Make Sure it’s Easy to Spell

Instagram usernames may contain letters, numbers, and underscores, but you don’t necessarily need to include them all. The main thing to remember is The simpler your username for you to read, the easier it will be to search. With the above in mind, it’s important to protect your username from tricky words and complicated combinations.

5. Keep Long-term Goals in Mind

We’ve covered before how highlighting your company’s services on your Instagram username is an excellent way to increase recognition of your company’s value propositions, products, or services. But, it’s essential to keep your long-term goals for the business in your mind.

If you’re planning to diversify your range of products soon, don’t limit yourself to one brand on the name of your Instagram username. Instead, choose more general terms that allow you the opportunity to expand in the direction you’re looking at.

The Influencer Conundrum: Personal or Brand Name?

Are you unsure which is better, your name or a brand name as your Instagram username? Think about the way you’ll manage your Instagram accounts on a day-to-day basis to help you determine! Suppose your Instagram account is focused primarily on your actions, activities or points of view, and opinions. In that case, it may be beneficial to include your name on the name of your Instagram username.

This is a way to show the people who visit your profile that they are following a specific person they may become acquainted and establish connections. If you’re worried that your name is too generic, you can always point at the content you specialize in along with your name. This could help bring more emphasis to your profile and allow new users to instantly get acquainted with your profile